Britain’sღ Compe💮tition and Market Authority is investigating whether Amazon and Google are doing enough to combat fake reviews.

Fake reviews have become an increasing problem for online platforms and shoppers alike. As online shopping has displaced brಌick and mortar stores, users rely on reviews more than ever. Not surprisingly, an entire has grown up around providing fake reviews 𒉰to dupe customers into purchasing products they otherwise may not have.

The Competition and Market Authority is investing Amazon and Google to see if they’re doing enough to protect customers by combatting fake reviews, according to .

Both companies ha𝔉ve said they will continue to work with the CMA and its inqu♓iries.