Some novice marketers think it only takes a long list of su༒bscribers to make their email marketing successful. However, experts understand that this list can turn out to be more of a setback than a benefit if it is filled with inactive subscribers who don’t interact with your content.

The whole point of marketing is to get the attent🦩ion of your♛ audience. If your emails no longer do that, it’s time to.

To solve this issue, you need to start𒅌 re-engagement campaigns.  71% of marketers believe that these campaigns are an effective way to win back inactive subscribers. However, only 57% use this type of marketing technique.

So, if you’re among that 57% and st𒆙ill exploring your marketing options, read on to find out the importance of a ꦅre-engagement campaign and how you can execute one for your brand.

Importance of Re-engagement Campaigns

Email marketers can fix the inactive status of their email subscribers, ignore it or remove those subscribers from the list. Unfortunately, the ones who𒁃 ignore the inactive status of their subscribers continue sending the same old emails in hopes of difꦜferent results.

On the other hand, those who remove these people from the email list l🌄ose a significant number of potential customers. that, on average, the value of an꧃ inactive subscriber is 32% of an active subscriber.

The most effective way to deal with inactive subscribers is to win them over with a re-engagement campaign. Unfortunately, even though the first tw꧟o options seem more straightforward to execute than this and require minimal effort with minimum resources, the🎶y will multiply the risk of damage.

One of the most signi๊ficant troubles of emailing inactive subscribers is that your open rates get impacted. A drop in open rates of your emails can negatively affect your email reputation, as your in🧸ternet service providers (ISPs) will note it.

This ultimately means th🐼at ignor🐓ing inactive subscribers instead of winning them back can cost you loss of a significant sum of revenue.

3 Effective Ways To Re-engage Subscribers

Here are a few ways ♒you can re-engage subscribers.

Make Your Emails Relevant

Most businesses usually make the mistake of only se⭕nding sales and offering emails to their list. But, unfortunately, these monotonous emails can lose the interest of your subscriber. So, it would help you run an effective 𝕴email marketing campaign if you made your emails more relevant.

You can base your emails on current news or points that might interest your subscribers and be relevant to your brand too. Providing them with something new ꦯevery time will compel them to open your email. If it becomes predictable that you’ll always send them offers, they will stop opening the emails.

So if you want to hold the attention of🔯 your subscribers, come up with eye-catching content. For example, if you are creat♒ing a, find the right layout and use striking visuals to grab your readers’ attention and ultimately direct them to your Shopify store.

Moreover, the click-to-open rate has dropped to 18%. This could be attributed to the fact that Americans receive per day, making it ver▨y unlikelꦗy for them to open all of them. Only the ones that manage to win the attention of the user will survive. So, make your email worth opening.

Rebuild the Relationship

The broken rela🍌tionship between your brand and your subscribers needs to be mended. There are many ways you can do that. Running a campaign that references the lack of engagement of your subscriber can be a great idea. State it as the purpose of your campaign, something like, “(brand’s name) Misses You!”

This campaign will make your subscribers feel noticed and appreciated. Moreover, its transparency prov꧙🉐ides them all the reasons to engage with it.

Send Personalized Emails

It is crucial to make your sub✤scribers feel important. One way to do that is by sending personalized emails. When they recognize the effort, you seek their attention. They will most likely want to open and r🎃espond too.

For example, you can sort the purchase history of your subscriber, their web behavi♕ors, or product usage. Then use this information to provide recommendations regarding♔ similar products or birthday/anniversary discounts through your marketing campaign.

This re-engagement campaign will shoot your click-to-open ꩵrates, making y🃏our email marketing successful.

In Conclusion

Spending massive sums on your marketing campaigns that don’t bear results can be a disappointment. Unfortunately, inactive subscribers can be a primary reason for the campaign’s failure. To eliminate this liability, you need to try some new and novel tactics to win them back. Make it your ultimate priority, and you’ll start receiving engagement from them in no tim𓆏e.