Google has posted information𒉰 shedding light on why sites experience drops in 🔥their organic search results.

Google routinely updates their search algorithms, with the most  being in June and July of 2021. Unfortunately, changes to Google’s al💫gorithms often lead to some sites seeing major drops in traffic. For many, the causes and potential solutions are unclear, making it difficult for sites to regain the traffic▨ they once enjoyed.

Google is now shedding light on the causes⛦ behind a drop in organ🏅ic traffic: technical issues, security issues, manual actions, algorithmic changes and search interest disruptions.

Daniel 🐻Waisberg, Google Search Advocate, outlines how each of these can impact trafꦫfic:

Technical issues: Errors that can prevent Google from crawling, indexing, or serving your pages to users – for example server availability, robots.txt fetching, page not found, and others. Note that the issues can be site-wide (for example, your website is down) or page-wide (for example, a misplaced noindex tag, which would depend on Google crawling the page, meaning there would be a slower drop in traffic).

𒐪Security issues: If your site is affected by a se♓curity threat, Google may alert users before they reach your site with warnings or interstitial pages, which may decrease Search traffic.

Manual Actions: If your site does not comply with Google’s guidelines, some of your pages or the entire site may be omitted from Google Search results through a Manual Action.

Algorithmic changes: Google is always improving how it assesses content and updating its algorithm accordingly; core updates and other smaller updates may change how some pages perform i♉n Google Search results. To keep track of future updates, subscribe to our Google Search News YouTube series or follow us on Twitter.

Search interest disruption: Sometimes changes in user behavior will change the demand for certain queries, either as a result of a new trend, or seasonality throughout the year. Th꧒is means your traffic may drop simply as a result of external influences🐷.

Waisberg’s post should be a valuable resource for all webmasters, both those whose sites have experienced a drop and those t𒅌hat want to avoid one.