Podcasting is enjoying a major growth spurt, with the industry expected to surpౠass $4 billion in revenue in the US alone by 2024.

Companies large and small are getting on the podcasting bandwagon, striking de⛎als with podcasters and vying for customers. According to a new study by , , the US industry hit $1.4 billion in 2021, is slated for $2 billion in 2022, and s🏅hould surpass $4 billion in 2024.

“The report indicates significant growth ahead, with advertisers buying podcast impressions at scale while tracking delivery, effectiveness, recall, and results,” said Eric John, vice president, IAB Media Center. “Buyers will expect advanced brand safety solutions, audience targeting, and measurement, and we look forward to working across the ecosystem to create standards that serve creators, listeners, publishers, and brands.”

The findings will likely con🏅tinue to spur investment in the inꦆdustry, as companies fight for a piece of the profits.