In 2025, if y♈our email campaigns don’t drive your business goals, you’re wast🌳ing money and time. 

And professional email templates⛄ a✱re an important asset that helps you achieve scalable email success. 

Well-designed, well-written HTML email templates create a support♛ive environment where your email design and development team can handle the rising email demand. 

Because, hey, scaling email outputs is not without challenges. For of teams, two weeks of production cycle for a single email build is a ball and chain. For 23% of the team, it means juggling five email builds simultaneously. Not to mention, there is pressure to produce more high-qua🐟lity, on-brand email designs. It’s intense. 

Professional email templates, therefore, have become essential to modern email marketing. Marketing that is obsessed with personalized and high-value email campaigns. That’s wh𓃲y of email marketers currently use email💙 templates to streamline email production in the design and development phase. 

The good news is that aside fro🎀m efficiency and productivity, crafting professional email template design gives you a better chance of nurturing stronger bonds wi♑th your audience, selling more of your products, and improving email marketing ROI. 

Let’s dive right in. 

Best Practices For Creating Click-worthy Professional Email Templates 

Your email designs are not just the cherry on top of an engaging email —it’s the whole cake. Get 💖it wrong, and 🅷you risk losing your audience; Nail it, and you’ll see more email opens, click-throughs, and sales.

That🌼’s why, have in-house designers or team up with , creating professional email template design꧑s requires you to follow these best practices. 

1. Bring Your Brand In The Email Template Design

Brand consistency=brand recall. 

Send plenty of email campaigns. But if they lack b🐓rand consistency, you have a hard time standing out in the overflowing inbox of your subscribers. 

On the cont♏rary, be consistent in offering a recognizable email experience, you keep your brand on top of their mind.🅺 When it’s time to purchase, they will come directly to you. 

Plus, using consistent branding elements across all emails also creates a cohesive look. Even if you hop on the latest email design trends, some desi🐭gn elements in your email campaigns should stay timeless. 

A side note: custom-coded 💝email templates go a long way in better reflecting brand personality than pre-built templates. This video on is a good watch for unders▨tanding this. 

To infuse your brand p꧟ersonality when creating professional email templates:

• Prominently display your logo, tagline, and other key messaging in the email header design.
• Use the email footer as a place to hold branding elements like contact information, social media icons, unsubscribe links, awards, certifications, etc. 
• Let the copywriting and imagery portray your brand voice and tone. 
• Set clear design directions for using color palettes, typography, icons, and even white space in email template designs.

2. Keep The Templates Flexible

A wise email designer changes his mind and𓃲 creates email templates that have space to add or remove elements. Email templates designed with flexibility give you room for easy customization. This way, you can tailor the email content and design to your needs, but you don’t have to create a new email template from scratch every time. 

It improves e🍒fficiency while keeping every email design professional and on-brand. 

3. Use A Mobile-Responsive Email Design 

Speaking of flexibility, creating professional email templates is incomplete without a respo💙nsive email design. That’s because 71.5% of consumers often check their emails on mobile devices. 

Responsive email templates not only look professional and appealiဣng but are also functional. Their flexible layouts deliver optimal viewing experience regardless of🐓 the device your recipients are using. 

4. Maintain Visual Hierarchy

The main aim of your professional email templates is to keep the email content skimable for the subscribers. You don’t want to make your email extra hard to u꧃nderstand when folks spend just looking at the email. 

Hence for your subscribers to scroll through the entire email and take desired act🍰ion, your email layout must present itself in an attention-grabbing manner. 

5. Design For Accessibility

Best practices for creating professional email templates dictate that you 🍌fully cater to your audience’s preferences, not halfway. And ensures you do that no matter what. 

Email accessibility means ensuring everyone, including individuals with disabilities or tho𓆏se using assistive technologies, can read, understand, and interact with your emails.

“It’s worth recognizing that accessibility probably isn’t demonstrating sizable ROIs because brands have already alienated those audiences that appreciate accessibility the most. Accessibility is an investment in your ability to retain future subscribers at a higher rate,” says , Hꦆead of Research at 𒈔Oracle Digital Experience Agency

Best practices 🅠to follow while creating accessible email templates: 

• Add to images.
• Maintain color contrast.
• Choose the right typeface.
• Use a larger font size.
• Separate ideas with large headers.
• Use .
• Say no to all-image email design.

6. Optimize For Dark and Light Mode

Along with accessibility, you will also want to design emails for .&nbs♌p;

keep their smartphones in dark mode even in the daytime. Making sure 𒅌that your emails retain their charm even in the dark reading environment is an essential step in cre🍨ating professional email templates. 

7. Balance Images With Text

We said no all-image ema🍨ils earlier. Because there is a palpable temptation to send image-only emails as brands want their products to get the most attention. 

However, image-heavy emails come with a poor user experience and spam filter triggers. That’s just a couple of r🎀easons why having a g🌃ood balance between the visuals and copy is important. 

A good rule of thumb is maintaining the text-to-image ratio to 60:40. It means that 60% of the email’s content should consist of text, while 40% should be images. 

Wrapping Up 

Email marketers wear more hats than a Broadway costume department.  It’s easy to push professional email templates to the back burner. 

But professional email templates don’t just happen.  They become professional only when they check all the boxes— well-written, well-designed, responsive, acc🧜essible, readable, and many more. 

But given how effective pro🐭fessional email templates are at connecting with your audience, there’𒈔s no reason you shouldn’t be using them. And, once you find your way around a good drag-and-drop builder or a reliable email template service, your email template is more than a tool—it’s a canvas for your brand’s story.